April 6, 2023
At Nitra, we see extraordinary work taking place at medical practices every single day. To celebrate this work, we created the Nitra Best Practices Award, which serves to highlight both innovations and the hard-working people who brought them about.
When Dr. Robyn Siperstein launched her dermatology practice, she focused heavily on caring for women. Siperstein began a program of community outreach, appearing at clubs, senior centers and other events where women gathered. She would speak about skin care, answer questions and invite them to come in for a consultation. Today, that practice has 11 physicians, roughly 100 employees and a building of its own. It draws roughly 1,000 new patients every month, and still maintains a focus on women.
“Introducing myself, spending time in the community, going to their events, it all helped. I would give a talk in front of 100 women and give them all goodie bags and a coupon for cosmetic services. Those events always went over really well.”
“I launched my practice on a completely different model. Mine was patient-oriented, not physician-oriented. I got all my referrals from patients. Over time, we have had thousands of patients come in, all referred by friends, family and others in our community. ”
“I did my homework and made sure that I was filling a gap in the market. There were no other female dermatologists where I decided to open up, so it was a no brainer. Especially for full-skin checks. Women usually feel less comfortable getting undressed in front of men.”